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1. How can it change our life?
2. What is it?
3. Who can benefit?
4. …

What’s next that pops in your head?
Don’t worry
Re-order the 16 subjects in the order they chronologically appear in the book, in the next 2 minutes.
Example:

1. What is it?
2. What will it be in the future?
3. What and why need to belong?
4. …

For each one of the 16 subjects, write 4 micro-topics (details) in 7 minutes). Keep writing, let it flow, write the 1 st thing that pops in your head.
Example:

1. What is it?

• Cultural
• Timeline
• Mind
• Net created by humans, machine

1. What will it be in the future?

• 1993,
• 2003,
• 2013,
• 2023

1. What and why need to belong?

• Maslow
• MBTI
• Relations
• healing

1. Why is it important now?

• Evolution
• Social media
• Facebook, scrapbook
• possibilities

1. etc.

Finish or edit, or order in order they would naturally appear. If you have 5, you think too much. Let it flow.
You now have 64 topics.
Write your book through your blog, and tailor to all 4 temperament/personality types (see MBTI), one at a time.

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Dakin, J., & Wampler, R. (2008). Money doesn’t buy happiness, but it helps: marital satisfaction, psychological distress, and demographic differences between low- and middle-income clinic couples. American Journal of Family Therapy, 36(4), 300-311. doi:10.1080/01926180701647512
51 very low-income and 61 middle-income couples were compared. Group differences were significant with the exception of the number of children and wife’s ethnicity. Middle-income couples were better educated, more likely to be full-time employed, less likely to be from a minority group, older with longer relationships, and more likely to present with family problems. Middle-income couples also had significantly lower scores on the General Severity Index of the Brief Symptom Inventory and higher scores on the Dyadic Adjustment Scale. The population is male and females 18 years old and older. This is an empirical and quantitative study.
Liu, W., & Aaker, J. (2008). The happiness of giving: the time-ask effect. Journal of Consumer Research, 35(3), 543-557. doi:10.1086/588699
Time versus money can lead to two different mind-sets that affect consumers’ willingness to donate to charitable causes. The results of three experiments, conducted in the lab and in the field, reveal that asking individuals to think about how much time they would like to donate to a charity increases the amount that they end up donating to the charity. There are different mindsets activated by time versus money. Implications for the research on time, money, and emotional well-being are presented. How much do people give on average? What happens at the brain anatomical level when someone gives? Is it important and does it make a difference in happiness, for the giver to know what happens with what he or she donated?
Diener, E., Ng, W., Harter, J., & Arora, R. (2010). Wealth and happiness across the world: Material prosperity predicts life evaluation, whereas psychosocial prosperity predicts positive feeling. Journal of Personality and Social Psychology, 99(1), 52-61. doi:10.1037/a0018066
The Gallup World Poll explored the reasons why happiness is associated with higher income, including the meeting of basic needs, fulfillment of psychological needs, increasing satisfaction with one’s standard of living, and public goods. Across the globe, the marginal effects of income on subjective well-being declined. Income was a moderately strong predictor of life evaluation but a much weaker predictor of positive and negative feelings. Possessing luxury conveniences and satisfaction with standard of living were also strong predictors of life evaluation. Two types of prosperity, economic and social psychological, best predict different types of well-being.
Hsee, C., Yang, Y., Li, N., & Shen, L. (2009). Wealth, warmth, and well-Being: whether happiness is relative or absolute depends on whether it is about money, acquisition, or consumption. Journal of Marketing Research (JMR), 46(3), 396-409. doi:10.1509/jmkr.46.3.396
Does happiness depend on absolute or relative levels of wealth and consumption? The authors evaluate a finer level than overall happiness and distinguish three specific types of happiness: with money, with the acquisition of an item, and with the consumption of an item. They find that happiness with money and with acquisition is relative and that happiness with consumption can be either absolute or relative, depending on whether the consumption is inherently evaluable or not. Including lab and field data, this research yields implications for how to increase consumer happiness from one generation to the next.
Howell, R. T., & Howell, C. J. (2008). The relation of economic status to subjective well-being in developing countries: A meta-analysis. Psychological Bulletin, 134(4), 536-560. doi:10.1037/0033-2909.134.4.536
This research integrates the findings of independent samples from economically developing countries that examined the relation between economic status and subjective well-being or SWB. The average economic status-SWB effect size was highest among low-income developing economies and for samples that were least educated. The relation was smallest among high-income developing economies and for highly educated samples. Controlling for numerous covariates, the partial r effect size stayed significant for the least educated samples. Moderator analyses demonstrated the economic status-SWB relation to be most potent when economic status was wealth, versus income, and SWB was life satisfaction, versus happiness. Results were replicated with a meta-analysis of the World Values Survey data. More than 1,100,000,000 people worldwide live in extreme poverty and have minimal access to food, clothing, shelter, and health care. Another 1.7 billion people live in moderate poverty and struggle to obtain essential goods and services necessary to fulfill their basic needs. There are difficult circumstances that characterize life in Eastern Europe and that may reflect the conditions for many of the poor living in developing countries. The results of this meta-analysis have established an estimate of the magnitude of the economic status–SWB. More research is necessary to better understand how economic status relates to SWB. If mediational and longitudinal models researchers show that the need theory are accurate, then it is possible to raise the SWB of half of the world’s population by supplying these poorest individuals with the means to satisfy their basic needs.
Mikulincer, M., & Shaver, P. R. (2008). ‘Can’t buy me love’: An attachment perspective on social support and money as psychological buffers. Psychological Inquiry, 19(3-4), 167-173. doi:10.1080/10478400802631295
Love and money are potentially psychological stress and pain buffers through the lenses of Bowlby’s attachment theory and functioning of the attachment behavioral system in adulthood. Support seeking is a distress-buffering mechanism. There are empirically documented psychological benefits of receiving love and support, or a broaden-and-build cycle of attachment security. Money can be a pain buffer among people who have a hard time receiving love and being supported from others and do not have a stable sense of attachment security. Money can replace social support as a distress and pain reliever. However, findings showing that materialism is associated with social anxiety, self-criticism, depression, and lower levels of happiness and life satisfaction, contradict this claim.
Rothstein, B. (2010). Happiness and the Welfare State. Social Research, 77(2), 441-468. Retrieved from EBSCOhost.
Happiness, well-being, and satisfaction can be subjective indicators and both goals and measures of success for political systems. The article discusses measures of subjective well-being or SWB and the relation between SWB and welfare states in the European Union (EU), including wealth, social services, and health care.
The welfare state is positively related to happiness. It is the universal welfare state that is most conducive to the subjective well-being of citizens. This welfare state is connected to the level of social trust and degree of corruption. Lacking good historical data it is difficult to sort out how the causality operates between these variables. Below is an argument for why these variables are causally related. For the Northern European countries, systemic corruption was rooted out before any universal welfare state programs were launched. There are likely many instances of feedback mechanisms and path-dependency between these variables that result in complicated patterns of causation over time, which makes it difficult to sort out precisely in what direction the causality works. The difficulties in how the causal logic operates are a warning for drawing policy lessons from this type of analysis.
Ng, W., Diener, E., Aurora, R., & Harter, J. (2009). Affluence, feelings of stress, and well-being. Social Indicators Research, 94(2), 257-271. doi:10.1007/s11205-008-9422-5
Data from the Gallup World Poll showed the differential relations between perceived stress, well-being, and wealth at the individual level. At the nation level, stress is a distinct concept from negative affect or NA. It correlated positively with well-being, or positive affect, life satisfaction, and domain satisfaction, and wealth, as measured by income, gross domestic product, and modern conveniences. NA correlated inversely with well-being and income. Stress showed weak negative relations with well-being. To summarize, nation-level stress and NA were related in the opposite direction to wealth and poverty, well-being, and life expectancy. The notion of stress differed at the individual and nation levels. For the individual level, stress was a negative marker of affective well-being. For the nation level, it reflected the lifestyle differences that were associated with wealth, and with affective and cognitive well-being.
Judge, T. A., Ilies, R., & Dimotakis, N. (2010). Are health and happiness the product of wisdom? The relationship of general mental ability to educational and occupational attainment, health, and well-being. Journal of Applied Psychology, 95(3), 454-468. doi:10.1037/a0019084
This study tested a structural model explaining the effects of mental ability on economic, physical, and happiness. A model was offered that linked mental ability to well-being, using education, unhealthy behaviors, such as smoking and over drinking, occupational prestige, and health as mediating variables. The sample was about 400 individuals, from whom measures were collected across 4 periods. The results supported a model that includes direct and indirect links from mental ability to physical well-being, or health, and economic well-being. The indirect links were unhealthy behaviors and occupational prestige. The results supported the relationships of wealth and health to happiness. In conclusion, the study underscores the importance of general mental ability to work and nonworking outcomes, including health, wealth, and psychological well-being, or happiness. The tests and measures are: Swedish Dureman–Salde Battery, Koh’s Block Design test, and Wechsler Adult Intelligence Scale. This is an empirical and quantitative study.
Sheldon, K. M., Gunz, A., Nichols, C. P., & Ferguson, Y. (2010). Extrinsic value orientation and affective forecasting: Overestimating the rewards, underestimating the costs. Journal of Personality, 78(1), 149-178. doi:10.1111/j.1467-6494.2009.00612.x
This study examined affective forecasting errors as a possible explanation of the perennial appeal of extrinsic values and goals. The first study found that although people are higher in extrinsic, or money, fame, and image, compared to intrinsic, or growth, intimacy, and community, value orientation, or REVO, are less happy. People believe that attaining extrinsic goals offers a strong potential route to happiness. The second study was a longitudinal experimental design, that randomly assigned participants to pursue either extrinsic or intrinsic goals over a month, and REVO predicted a second time stronger forecasts regarding extrinsic goals. Nobody gained well-being benefits from attaining extrinsic goals. Everyone gained in happiness from attaining intrinsic goals. The third and last study showed that the effect of REVO on forecasts is mediated by extrinsic individuals’ belief that extrinsic goals will satisfy autonomy and competence needs. Some people overestimate the emotional benefits of achieving extrinsic goals, to their potential detriment.
Pedrotti, J., Edwards, L. M., & Lopez, S. (2009). Positive psychology within a cultural context. In S. J. Lopez, C. R. Snyder, S. J. Lopez, C. R. Snyder (Eds.), Oxford handbook of positive psychology (2nd ed.) (pp. 49-57). New York, NY US: Oxford University Press. Retrieved from EBSCOhost.
As technology advances, the number of human interactions increases. This exposure to diversity requires a better understanding of the contexts in which people come from. It is important to understand different cultures and the strengths different people possess that help them experience well-being. Cultural rules and norms can dictate what can be called strength versus a weakness. It is vital that people recognize that strengths may be different in different contexts and that these diverse manifestations can come from different worldviews. More work is necessary to develop a higher understanding of the way culture plays a role in the operationalization, manifestation, and measurement of strengths in diverse groups. Researchers must exploring positive psychology within a cultural context.
Graham, C., Chattopadhyay, S., & Picon, M. (2010). The Easterlin and other paradoxes: Why both sides of the debate may be correct. In E. Diener, J. F. Helliwell, D. Kahneman, E. Diener, J. F. Helliwell, D. Kahneman (Eds.), International differences in well-being (pp. 247-288). New York, NY US: Oxford University Press. doi:10.1093/acprof:oso/9780199732739.003.0009
Richard Easterlin examined the relationship between average country happiness levels and per capita incomes over 30 years. A paradox emerged: as countries grew materially wealthier and healthier over time, average happiness levels did not increase. His findings are the Easterlin paradox. This article disentangles the Easterlin paradox and the income-happiness relationship, within and across countries. The relationship between happiness and income is mediated by factors that can alter its slope and form. These factors measure happiness: the selection of countries, the specification of the income variable, the rate of change in economic conditions in addition to absolute levels, and changing aspirations as countries go from developing to developed economies. This study also introduces three related phenomena: the paradox of unhappy growth, the happy peasants and frustrated achievers paradox, and the paradox of low aspirations.
Van Boven, L. (2005). Experientialism, Materialism, and the Pursuit of Happiness. Review of General Psychology, 9(2), 132-142. doi:10.1037/1089-2680.9.2.132
This is a literature review. Previous research indicates that materialistic aspirations are negatively associated with happiness and psychological health. Recent research adds on by demonstrating that allocating discretionary resources toward life experiences makes people happier than allocating discretionary resources toward material possessions. Respondents indicated that purchases made with the intention of acquiring life experiences make them happier than purchases made with the intention of acquiring material possessions. Thinking about experiential purchases produced more positive feelings than thinking about material purchases. Other studies showed that experiential purchases make people happier because they are more open to positive reinterpretations, are more resistant to disadvantageous comparisons, and foster successful social relationships more than material purchases.
Aknin, L. B., Norton, M. I., & Dunn, E. W. (2009). From wealth to well-being? Money matters, but less than people think. The Journal of Positive Psychology, 4(6), 523-527. doi:10.1080/17439760903271421
This is an empirical or quantitative study. While numerous studies have documented the modest link between household income and well-being, this study examined the accuracy of laypeople’s intuitions about this relationship by asking people from across the income spectrum to report their own happiness and to predict the happiness of others, in the first study, and themselves, in the second study, at several income levels. Data from two national surveys revealed that while laypeople’s predictions were accurate at higher levels of income, they overestimated the impact of income on life satisfaction at lower income levels, expecting low household income to be associated with low life satisfaction. In conclusion, people may work hard to maintain or increase their income, because they overestimate the hedonic costs of earning low levels of income.
Aknin, L. B., Sandstrom, G. M., Dunn, E. W., & Norton, M. I. (2011). Investing in others: Prosocial spending for (pro)social change. In R. Biswas-Diener, R. Biswas-Diener (Eds.), Positive psychology as social change (pp. 219-234). New York, NY US: Springer Science + Business Media. doi:10.1007/978-90-481-9938-9_13
Pro-social spending, or spending money on others, can lead to positive outcomes for three parties, who are the people spending the money, those receiving it, and even other individuals nearby. Pro-social spending is a mechanism for positive social change. Pro-social spending is beneficial at four levels. Pro-social spending benefits individuals, dyads, teams, and organizations. This study offers strategies for utilizing this pro-social spending research and proposes ways for pro-social spending to produce the largest benefits.
Aknin, L. B., Sandstrom, G. M., Dunn, E. W., & Norton, M. I. (2011). It’s the recipient that counts: Spending money on strong social ties leads to greater happiness than spending on weak social ties. PLoS ONE, 6(2), doi:10.1371/journal.pone.0017018
This is an empirical and quantitative Study. The tests and measures are Positive and Negative Affect Schedule. Previous research has shown that spending money on others, or pro-social spending, increases happiness. Do the happiness gains depend on who the money is spent on? There are strong ties with close friends and family and weak ties with acquaintances, with lower emotional intensity, and limited intimacy. This experiment randomly assigned participants to reflect on a time when they spent money on either a strong social tie or a weak social tie. Participants reported higher levels of positive affect after recalling a time they spent on a strong tie versus a weak tie. The level of intimacy in the relationship was more important than the kind of relationship. There was no difference in positive affect after remembering spending money on a family member instead of a friend. These results resonate with the growing literature of the factors that moderate the relation between pro-social behavior and happiness.
Csikszentmihalyi, M. (2004). Materialism and the evolution of consciousness. In T. Kasser, A. D. Kanner, T. Kasser, A. D. Kanner (Eds.), Psychology and consumer culture: The struggle for a good life in a materialistic world (pp. 91-106). American Psychological Association. doi:10.1037/10658-006
A holistic model for understanding the psychology of materialism is proposed. The model is based on three simple axioms. The first axiom is what people call life or a sequence of events in consciousness, or life experiences. The second axiom is about the fact that, in order to be in consciousness, experiences need the allocation of psychic energy, which is, attention. Psychic energy is limited by the information processing capacity of the brain. The third axiom is about the quality and content of a person’s life, which depend on what the individual has paid attention to over time. There is a motivation underlying the psychology of materialism and there are ways to overcome excessive reliance on it, as explained in this article. To illustrate the hypothesis, the author interviews exceptional business leaders who were nominated by peers as most successful financially and socially responsible.
Quoidbach, J., Dunn, E. W., Petrides, K. V., & Mikolajczak, M. (2010). Money giveth, money taketh away: The dual effect of wealth on happiness. Psychological Science, 21(6), 759-763. Retrieved from EBSCOhost.
This study is the first evidence that money impairs people’s ability to enjoy everyday positive emotions and experiences. The working adults and wealthier individuals in the experiment reported lower enjoying ability to enhance and prolong positive emotional experience. The negative affect of wealth on individuals’ ability to enjoy weakened the positive effects of money on their happiness. The authors experimentally exposed participants to a reminder of wealth and produced the same deleterious effect on their ability to enjoy, as that produced by individual differences in wealth. The result supported the theory that money has a causal effect on enjoying. Participants exposed to a reminder of wealth spent less time enjoying chocolate and exhibited less enjoyment of it compared with participants not exposed to wealth. This article shows evidence of the previously untested belief that accessing the best experiences in life may undercut people’s ability to gain enjoyment from life’s small pleasures.
Dunn, E. W., Ashton-James, C. E., Hanson, M. D., & Aknin, L. B. (2010). On the costs of self-interested economic behavior: How does stinginess get under the skin? Journal of Health Psychology, 15(4), 627-633. doi:10.1177/1359105309356366
This is an empirical and quantitative study. This study examined how financial decisions get under the skin. Participants played an economic game in which they could donate some of their payment to another student. Affect was measured afterward and salivary cortisol was measured before and afterward. Participants who kept more money for themselves reported less positive affect, more negative affect, and more shame. Shame predicted higher levels of post-game cortisol, controlling for pre-game cortisol. Cheap economic behavior produced an indirect effect on cortisol through shame. In conclusion, shame and cortisol are possible emotional and biological links to daily decisions with negative effects for health.
Smith, D. M., Langa, K. M., Kabeto, M. U., & Ubel, P. A. (2005). Health, Wealth, and Happiness. Psychological Science (Wiley-Blackwell), 16(9), 663-666. Retrieved from EBSCOhost.
This study tests the hypothesis that the relation between financial status and happiness, which is usually small in cross-sectional studies, is moderated by health status. This study predicted that wealth buffer well-being after the onset of a disability. This study uses data from the Health and Retirement Study. This experiment also uses a longitudinal study of people of retirement age. The researchers hired within-subjects analyses to test if wealth measured prior to the onset of a disability protected participants’ well-being from some of the negative effects of a new disability. The hypothesis was proven. Participants who were above the median in total net worth reported a smaller decrease in well-being after a new disability than did participants who were below the median. The buffering effect of wealth faded with time, as below-median participants recovered some of their well-being.
Csikszentmihalyi, M. (1999). If We Are So Rich, Why Aren’t We Happy? American Psychologist, 54(10), 821. Retrieved from EBSCOhost.
The author introduces the notion of the autotelic experience, or flow, and of the autotelic personality. Some enjoyable experiences become autotelic, because they are worth doing for its own sake, even if they may not affect anything outside themselves. Creative activities, sports, games, and religious processes are examples. Autotelic people have flow experiences often, regardless of what they are doing. The pre-requirement for happiness is the ability to get fully involved in life. These studies show that children from the wealthiest families find it more difficult to be in flow, compared with less well-to-do teenagers, who are more bored, less involved, less enthusiastic, and less excited. More flow should be introduced in schools, family life, community planning, jobs, commute and eating, and more. This research shows that wealthier teenagers experience flow less often because they spend less time with their families, doing interesting activities. Creating flow experiences is a duty of social and political communities, for the pursuit of happiness. It is also necessary to find flow in activities that are complex and stimulate the development of new skills. People who do not learn to savor the company of others are unlikely to achieve inner harmony. When flow comes from active involvement, then the chances for an involved and happy life increase.

Peterson, C., Park, N., & Seligman, M. P. (2005). Orientations to happiness and life satisfaction: The full life versus the empty life. Journal of Happiness Studies, 6(1), 25-41. doi:10.1007/s10902-004-1278-z
This is an empirical study. The locations are: Argentina, Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Israel, Italy, United Kingdom, South Korea, Netherlands, Norway, New Zealand, Portugal, South Africa, Singapore, Spain, Sweden, Switzerland, and US. The tests and measures are: Orientations to Happiness Scale and Satisfaction with Life Scale. Adults from these nations completed on-line surveys in English measuring orientations to the seeking of happiness, through pleasure, engagement, and meaning, and life satisfaction. Countries differed in their orientations and clustered into three interpretable groups. One cluster had high endorsement of seeking pleasure and engagement. The second cluster had high endorsement of seeking engagement and meaning. The third cluster had low endorsement of all three ways of seeking happiness. Across all nations, each orientation predicted life satisfaction, although orientations to engagement and to meaning were more highly associated with life satisfaction than was an orientation to pleasure, replicating and extending previous results. There are limitations and implications to this research.
Myers, D. G. (2000). The funds, friends, and faith of happy people. American Psychologist, 55(1), 56-67. doi:10.1037/0003-066X.55.1.56
New research reveal predictors of happiness, often measured as self-reported happiness and life satisfaction. Worldwide, most people report being at least moderately happy, regardless of age and gender. As part of their scientific pursuit of happiness, researchers have studied possible links between happiness and economic growth and personal income, close relationships, and religious faith. New research is certainly necessary when measuring more the two psychological phenomena or constructs at once. The possibilities of research in this field are infinite.
Carter, T. J., & Gilovich, T. (2010). The relative relativity of material and experiential purchases. Journal of Personality and Social Psychology, 98(1), 146-159. doi:10.1037/a0017145
This is an empirical study. Experiential purchases make people happier than material purchases. Why are experiences more satisfying? This study’s hypothesis proposes that the evaluation of experiences is less comparative than that of material possessions. Invidious comparisons have less impact on satisfaction with experiences than with material possessions. Support for this hypothesis was achieved through 8 studies. Participants were less satisfied with their material purchases because they were likely to ponder about not chosen options, in the first study. Participants maximized when selecting material goods and satisfice when selecting experiences in the second study. Participants studied not chosen material purchases more than not chosen experiential purchases in the third study. Participants’ satisfaction with their material possessions was weakened more by comparisons to other available options in forth study and the first part of the fifth study. Participants’ satisfaction with their material possessions was weakened more by comparisons to the same option at a different price in the second part of the fifth study and in the sixth study, and to the purchases of other individuals in the last study. Results suggested that experiential purchase decisions are easier to make and more conducive to well-being.

References
1. Aknin, L. B., Norton, M. I., & Dunn, E. W. (2009). From wealth to well-being? Money matters, but less than people think. The Journal of Positive Psychology, 4(6), 523-527. doi:10.1080/17439760903271421
2. Aknin, L. B., Sandstrom, G. M., Dunn, E. W., & Norton, M. I. (2011). Investing in others: Prosocial spending for (pro)social change. In R. Biswas-Diener, R. Biswas-Diener (Eds.), Positive psychology as social change (pp. 219-234). New York, NY US: Springer Science + Business Media. doi:10.1007/978-90-481-9938-9_13
3. Aknin, L. B., Sandstrom, G. M., Dunn, E. W., & Norton, M. I. (2011). It’s the recipient that counts: Spending money on strong social ties leads to greater happiness than spending on weak social ties. PLoS ONE, 6(2), doi:10.1371/journal.pone.0017018
4. Ashkanasy, N. M. (2011). International Happiness: A Multilevel Perspective. Academy of Management Perspectives, 25(1), 23-29. Retrieved from EBSCOhost.
5. Bozionelos, N., & Nikolaou, I. (2010). Happiness Around the World: Is There More to It Than Money? Academy of Management Perspectives, 24(4), 96-98. Retrieved from EBSCOhost.
6. Carter, T. J., & Gilovich, T. (2010). The relative relativity of material and experiential purchases. Journal of Personality and Social Psychology, 98(1), 146-159. doi:10.1037/a0017145
7. Cryder, C., Lerner, J., Gross, J., & Dahl, R. (2008). Misery is not miserly: sad and self-focused individuals spend more. Psychological Science: A Journal Of The American Psychological Society / APS, 19(6), 525-530. Retrieved from EBSCOhost.
8. Csikszentmihalyi, M. (1999). If We Are So Rich, Why Aren’t We Happy?. American Psychologist, 54(10), 821. Retrieved from EBSCOhost.
9. Csikszentmihalyi, M. (2004). Materialism and the evolution of consciousness. In T. Kasser, A. D. Kanner, T. Kasser, A. D. Kanner (Eds.), Psychology and consumer culture: The struggle for a good life in a materialistic world (pp. 91-106). American Psychological Association. doi:10.1037/10658-006
10. Dakin, J., & Wampler, R. (2008). Money Doesn’t Buy Happiness, but It Helps: Marital Satisfaction, Psychological Distress, and Demographic Differences Between Low- and Middle-Income Clinic Couples. American Journal of Family Therapy, 36(4), 300-311. doi:10.1080/01926180701647512
11. Diener, E., Ng, W., Harter, J., & Arora, R. (2010). Wealth and happiness across the world: Material prosperity predicts life evaluation, whereas psychosocial prosperity predicts positive feeling. Journal of Personality and Social Psychology, 99(1), 52-61. doi:10.1037/a0018066
12. Dunn, E. W., Ashton-James, C. E., Hanson, M. D., & Aknin, L. B. (2010). On the costs of self-interested economic behavior: How does stinginess get under the skin? Journal of Health Psychology, 15(4), 627-633. doi:10.1177/1359105309356366
13. Graham, C., Chattopadhyay, S., & Picon, M. (2010). The Easterlin and other paradoxes: Why both sides of the debate may be correct. In E. Diener, J. F. Helliwell, D. Kahneman, E. Diener, J. F. Helliwell, D. Kahneman (Eds.), International differences in well-being (pp. 247-288). New York, NY US: Oxford University Press. doi:10.1093/acprof:oso/9780199732739.003.0009
14. Howell, R. T., & Howell, C. J. (2008). The relation of economic status to subjective well-being in developing countries: A meta-analysis. Psychological Bulletin, 134(4), 536-560. doi:10.1037/0033-2909.134.4.536
15. Hsee, C., Yang, Y., Li, N., & Shen, L. (2009). Wealth, Warmth, and Well-Being: Whether Happiness Is Relative or Absolute Depends on Whether It Is About Money, Acquisition, or Consumption. Journal of Marketing Research (JMR), 46(3), 396-409. doi:10.1509/jmkr.46.3.396
16. Judge, T. A., Ilies, R., & Dimotakis, N. (2010). Are health and happiness the product of wisdom? The relationship of general mental ability to educational and occupational attainment, health, and well-being. Journal of Applied Psychology, 95(3), 454-468. doi:10.1037/a0019084
17. Liu, W., & Aaker, J. (2008). The happiness of giving: The time-ask effect. Journal of Consumer Research, 35(3), 543-557. doi:10.1086/588699
18. Lyubomirsky, Sonja. Laura King, and Ed Diener (2005). “The benefits of frequent positive affect: does happiness lead to success?” Psychological Bulletin, 131 (6), 803-55.
19. Mikulincer, M., & Shaver, P. R. (2008). ‘Can’t buy me love’: An attachment perspective on social support and money as psychological buffers. Psychological Inquiry, 19(3-4), 167-173. doi:10.1080/10478400802631295
20. Money can buy happiness–if you give it away. (2008). The Harvard Mental Health Letter / From Harvard Medical School, 25(3), 7. Retrieved from EBSCOhost.
21. Myers, D. G. (2000). The funds, friends, and faith of happy people. American Psychologist, 55(1), 56-67. doi:10.1037/0003-066X.55.1.56
22. Ng, W., Diener, E., Aurora, R., & Harter, J. (2009). Affluence, feelings of stress, and well-being. Social Indicators Research, 94(2), 257-271. doi:10.1007/s11205-008-9422-5
23. Nicolao, L., Irwin, J. R., & Goodman, J. K. (2009). Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases? Journal of Consumer Research, 36(2), 188-198. Retrieved from EBSCOhost.
24. Pedrotti, J., Edwards, L. M., & Lopez, S. (2009). Positive psychology within a cultural context. In S. J. Lopez, C. R. Snyder, S. J. Lopez, C. R. Snyder (Eds.) ,Oxford handbook of positive psychology (2nd ed.) (pp. 49-57). New York, NY US: Oxford University Press. Retrieved from EBSCOhost.
25. Peterson, C., Park, N., & Seligman, M. P. (2005). Orientations to happiness and life satisfaction: The full life versus the empty life. Journal of Happiness Studies, 6(1), 25-41. doi:10.1007/s10902-004-1278-z
26. Quoidbach, J., Dunn, E. W., Petrides, K. V., & Mikolajczak, M. (2010). Money giveth, money taketh away: The dual effect of wealth on happiness. Psychological Science, 21(6), 759-763. Retrieved from EBSCOhost.
27. Rick, S., Small, D., & Finkel, E. (2011). Fatal (Fiscal) Attraction: Spendthrifts and Tightwads in Marriage. Journal of Marketing Research (JMR), 48(2), 228-237. doi:10.1509/jmkr.48.2.228
28. Roszkowski, M. J., & Grable, J. (2007). How Are Income and Net Worth Related to Happiness? Journal of Financial Service Professionals, 61(1), 64-80. Retrieved from EBSCOhost.
29. Rothstein, B. (2010). Happiness and the Welfare State. Social Research, 77(2), 441-468. Retrieved from EBSCOhost.
30. Sheldon, K. M., Gunz, A., Nichols, C. P., & Ferguson, Y. (2010). Extrinsic value orientation and affective forecasting: Overestimating the rewards, underestimating the costs. Journal of Personality, 78(1), 149-178. doi:10.1111/j.1467-6494.2009.00612.x
31. Smith, D. M., Langa, K. M., Kabeto, M. U., & Ubel, P. A. (2005). Health, Wealth, and Happiness. Psychological Science (Wiley-Blackwell), 16(9), 663-666. Retrieved from EBSCOhost.
32. Van Boven, L. (2005). Experientialism, Materialism, and the Pursuit of Happiness.Review of General Psychology, 9(2), 132-142. doi:10.1037/1089-2680.9.2.132
33. Wyld, D. C. (2011). Does More Money Buy More Happiness on the Job? Academy of Management Perspectives, 25(1), 101-103. Retrieved from EBSCOhost.

Key Vocabulary Words
Market- who is your target audience? What is it that they are most likely to buy?
Target audience- If you can define them, then you can find them. They are your main buyers.
Demographic- The person’s Age, race, and location.
Psychographics – How do they think, and what do they buy? People who buy things tend to buy the same things again. Get in their heads and put yourself in their shoes.

Ideal customers will ask – “Why should I buy this?” and “Why should I buy this from you?” You must have an answer for each. You need something special that separates you from your competitors. Be the big fish in a small pond.

Position or Brand yourself in the minds of your target client.

Cinecore Example:
Our ideal clients are directors of business development for Sony, Disney, WB, Universal, ABC, Paramount and FOX. They are tech savvy, drive nice cars, like products made by Apple, own nice homes, have families, have assistants, wear jeans and button down shirts.

Here, you have to ask yourself: “What makes us unique? What’s our niche?”

What’s Your Unique Selling Proposition?
This is the thumbprint of your business, your tag line. Make sure you are clear, and express what your key customers want.

It’s all about what your customers want! Always come from your heart. If you start your business looking to make a profit immediately, you are done for. The best way to make a USP is to base it on your IDEALS.

If you were a client of your business, what would you like? Would it be having more convenience, less problems, and less confusion?

What would the ideal item be for this industry’s problems?

You have to separate yourself from the pack. A good question to ask yourself is, “Wouldn’t it be great if ______?”

Take responsibility for your own mistakes. Making excuses is uncalled for, and will get your business and yourself nowhere.

Referral Marketing – This is essential, and you’ll need a formal referral system in place. Word of mouth is the most creditable form of marketing.

Design a starting point for a referral system. “Cinepoints” is a good example. A strategy like, “Refer 10 productions to Cinecore, and get 10% off of your next production. Or donate to their favorite charity.”

Joint Venture E-Mail – Helps your creditability and you can reach other contacts

A 20% fee is standard for sharing your database.

Finding other businesses with your similar customer profile is a great way to start. Comparing and contrasting your two businesses can do a company some good. The best databases are the ones with similar customer profile. Look at people who have bought similar products, in a similar way, at a similar cost. For example, something called Cast and Crew; you can plan a cross marketing system. This would is an example of a joint venture system.

Be sure to keep in mind that headaches are always in the front end, and the money is in the backend.

Once your customer knows your product and they have bought it from you before, they are likely to buy from you again. The key is, you have to do something right for them to like your business and to come back.

My first asset is my customer database.
Here are a few things you should do with your customer database:
• Quarterly email updates or annually
• Go back to your existing customers and offer them new products

FE BE

Front End Back End

Your “Front End” offer must be irresistible for it to be effective.

At your front end, you could offer a 1-2 day free trial, and then hook them. It shows them the value, and it will build trust and loyalty.

This is a low risk offer to them of both time and money. Then you can start increasing the amounts of both.

Info = Free

$300

20k

50k

Cinecore Example

Free Software

$1.99 Mobile Apps
Indie Films Low Features Mid TV
Mid TV / High Features

Mega Features

Outsourcing
Daven Michaels, 123 Employee

A key to starting a business is not to work with people who don’t have money.

Outsourcing is your freedom; use it!

The Five Keys to Wealth and Freedom
1) Have a revenue-generating product
2) Know what tasks to do
3) Strategically choose what’s outsourced
4) Financial freedom

Toplinked.com Try using the website TopLinked.com. It allows you to increase your connections on LinkedIn by the thousands.

Success: A Panel of Speakers
Keith Cunningham, Craig Duswalth, Mauri Smith, Alex Mandossian & Bill Walsh

What are your main reasons for success?
• Surround yourself with people who can help guide you. Also, with those who expect more of you than you do.
• Passion. Do what you love and have fun with it.
• “Because I am supposed to be.”
• Take action.
• Prequalify prospects.
• Be persistent. You own the present.
• Serve others. Are you doing an amazing job serving lots of people?

What was your biggest disaster and how could one avoid the same?
• Watch out for self-sabotage (repeating patterns).
• “I was an overnight success 7 years in the making.”
• Go to your competitors and study what they are doing. Model them and their techniques.
• Your own market is the marketing genius.
• You are only as good as the people around you are.
• “This too shall pass.”
• The problem with success is that it lulls smart people into thinking they know that they are doing.
• When you get greedy, you start ignoring risk.
• “A mistake is not a sin unless it’s admitted.”
• My net worth is not the same as my self worth.
• Ask yourself: How am I going to play the game, NOT how am I going to win.
• You cannot invest enough in yourself.
• Sloppy success is better than perfect mediocrity.
• Be a specialist, be great at one thing, own it!
• Be an apprentice to be a learner under a master.
• You must be learnable, don’t be right.
• Go above and beyond. You must amaze, excel, give more then expected, show up, and continue the education.
What would you change?
• Don’t ask yourself the question, “What do I need to do to succeed?”
• Instead, you must ask yourself, “Who do I need to be to succeed?”
• “Which community do I need to belong to to succeed?”
• Design point A rather than worrying about point B.
• Know thy self.
• EGO = Edge Got Out.
• Get out of your own way.
• Always be a great student.
• Serve a higher group with us.
• The higher you get, you’ll need people in your life to tell you when you are screwing up.
• “I wish I didn’t listen to the people that said I couldn’t do things.”
• Don’t run and tell friends and family your ideas right away. They will try and protect you.
• It is our light that most frightens us, not the dark. You were born to be wonderful.

How do you ensure continued success?
• Go global. For example, BRIC (Brazil, Russia, India, China).
• The biggest businesses today are all communities.
• There will be more millionaires in the next 10 years than the last decade.
• Kill the negative TV.
• Change is the only constant in business. “This is the new normal.”
• Adaptability.
• Keep reminding yourself to adapt and be flexible, change yourself to be congruent with the environment.
• Improve the quality of your choices and you will improve the quality of your life.
• Do one thing and just stay focused.
• Stay on one course.
• Study under and observe other masters.
“Shift from opportunity seeker, to strategic entrepreneur.”
• Not everything is urgent.
• Reach momentum through education and be true to yourself. Don’t chase after opportunities.

What is the most important thing for you?
• Make a significant difference on the planet.
• Don’t cheat the world by not believing in yourself.

You are capable of far more than you think you are!

You need a strategy to get the results you want
- Put the right minds around you
- Surround yourself with great people
- Negotiate a good deal for everyone, not always with money
*** It doesnʼt matter if people think you are crazy
Always buy or create to SELL – rich people think this way
Most people focus on administration or perfection, this is why they fail.
You will have ups and downs, donʼt wait for perfection – 98% is good enough
The more you sell, the more you will make
Buy, create, sell
The Operations of your business – this is the small part
The Business Triangle:
*** 60-80% of your efforts should be in sales
If you want to get rich, sell first and clean up the mess later!
Outsource the ADM if you can
Learn to sell or hire someone who loves to sell
*** Say this everyday:
” I am in the business of marketing software to film and TV
*** 80% of your time should be spent on your top 20 customers that can write you
a 100k check.
Most people only focus on revenue, you must focus on all of these 4:
• Revenue
• Cash flow – ahead of the business
• Profit – knowing exactly what your profit is
• Expenses – keep your expenses low!
You can only control YOUR economy:
• Cut your expenses when revenue goes up
• Run your business as lean as you can
Product or Production – B/C Marketing – S
Operations – ADM (the glue)
20% 70%
10%
B/C S
ADM
*** Use this model for every business decision:
Net profit is 20% (what do I need to sell to make this?)
“If you sell your product for $2,000
“You must sell 10k to break even
“If our salaries are 100k then we have to sell a million
Keep your revenue up and your expenses down. Do this and you will make money!
Sales – Cost x 40% = Profit
Keep office staff to a minimum and put your sales force on commission
The second problem is to focus on money coming in
- They donʼt plan ahead and end up losing the game because their account
receivables are too far out.
** No Receivables – Donʼt become the bank!
When there are no receivables there is no problem
Preserving cash is especially important in startups
Sell your way into business, donʼt buy useless things, stay very limited in
Overhead – bare bones is best
** Cash is King – Cash flow is the lifeblood of a business
Rich people tend to offer higher ticket items. It is the same amount of work to sell one
little thing as it is to sell one high ticket thing.
*** Increase the average transaction dollar amount, this is the fastest way to
double your profits. If a behemoth like WalMart focuses on this, you should too.
*** You can make a bigger better anything!
You can charge a lot more per item when they have higher value, use creative thinking
Higher ticket value:
• Offer a pro version
• Sell an annual package price to studios, not pay per production
Take what you have, boost the value way up and charge a lot more
Do what it takes in Sales – Always bring a gift
A “premium” is a little extra product that adds value to you product
Ask yourself – Who could purchase a large amount of my product at once?
Finance Techniques:
• Use your job to finance (start part time)
• Star in a different way (part time of smaller)
• Bank
• Angels and VC
• Private investment
• Pre Sell – This is the best way (customer financing)
Never, never, never use your personal property as collateral
Build up your business and sell it within 5 years
“breakage” this is the term for the certain number of people that wonʼt show up
*** Your customers get value through a discount
Rich people are experts
*** You must be seen as the best. Present yourself as an expert in your field.
*** You are an expert because you say you are!!!
Promote yourself to the media as an expert and they will come to you when something
happens or something comes up.
Always stay current in your field – let people know you are cutting edge.
*** I am an expert at finding missed opportunities, problem solving, and creating
amazing products.
** Rich people are focused, poor people are scattered.
• Focus is the key – Get it done, then sell it. Trust your instincts!
• Focus = follow one course until it is successful
** Opportunities are obstacles
There is no such thing as failure, only “feedback”.
You are your own judge and jury – you make the rules.
How can you lose!!!
T E A M – You make all the rules, so you donʼt have to play alone.
Rich people make or create a team. Your business deserves a talented team.
Use your strengths and delegate your weaknesses.
Enroll people to be on your team. Affect them with your message. They must be mission
driven.
*** Sloppy success is better than perfect mediocrity.
Make sure the business works without you.
*** Own your business, the business should not own you!!!
*** You must systemize everything in your business!!! Create a repeatable
process that produces a profit.
When you own a business, there are no limits to what you can make.
Create a product that fans are going to market for you.
Word of mouth advertising is worth its weight in gold.
Be careful who you marry.
Always love what you do.
Give them their moneyʼs worth. Create high value.

Marketing
Stand out from the pack
Rockstar mindset:
• Always do your best in case someone is watching
• Make connections and meet the right people
• Always be willing to take a risk
Employee
Self Employed
Biz Owner
Investor
The best way to get rich is on this
side of the quadrant.
• Never get too comfortable
• Create a title for yourself (4 words or less)
• Change or Die
To become a Rockstar in your industry:
1) Write a small book – give them out as business cards
2) Become a speaker
3) Do duets – create joint ventures to tap into their databases
4) Lose control – Allow people to bootleg your stuff because people will promote you
5) Use social networking
• Blog (wordpress) – Blog something everyday and tie your blogs with keyword
trends. This will keep you at the top of the google search.
• Youtube – Come up with a fake word in your “tags”. Then all your videos will show
up in the right column.
6) Think way, WAY outside the box (run for school board)
7) Rockstar Chauffer
Take Massive Action
9) Do not Settle
10) Do not be in the same place one year from now
Learn to Create new business ideas:
*** 2 Primary Motivators – Gain Pleasure, Avoid Pain
You can make lots of money by fixing other peoples pain.
Look for problems to solve:
• After problem comes, no problem
Right You
Right Knowledge Right Vehicle / Right Time
RY
RK RV/RT
• Nothing is perfect
• You can always just improve a service
• Capitalize on changes timing and trends
• Piggyback or affiliate
Negotiating:
You get what you negotiate
Negotiation is a learnable skill
If you give up easily you will never get what you want in life.
** Negotiations should always be Win Win. You get what you need and they get
what they need.
If it doesnʼt work out, you donʼt do the deal. If it doesnʼt work for them, they won’t do the
deal.
Everything is perspective. What you project is a mirror of you and your product.
Most wealthy people are really good negotiators.
*** You must ASK
Always create affinity (caring, compassion, kind, a bond) before and during a
negotiation. What do they like, what kind of work they do, where they live, do they have
kids, really connect with them. Be observant, a natural salesman can sell to anyone.
Send them Love, “Zap” them.
Be a good schmoozer.
*** State the Win Win objective up front.
Magic words -” “let’s see if we can put our heads together so it works well for
both of us.”, “help me out”, “what works for you”
*** You need a hook – Create a rationale or reason
You must create a semi legitimate or logical reason why you are entitled to better terms.
Point out any imperfections, solve the problem of having damaged items on their
shelves.
Let them see you as the best possible solution to their problems.
Buy in volume to negotiate a better deal, Promise more future business, How can you
save them money, “does this item ever go on sale, why should I be penalized if itʼs not
on sale today?”
*** Never negotiate against yourself
Donʼt go first in any negotiation
You donʼt know their situation.
Itʼs just a game, be willing to play along and reach an amicable, profitable solution.
*** The 7 Magic Words – (use these at the end, not right away)
” “ Whatʼs the least you can live with”
*** Always negotiate with an objective in mind!
** In every situation when possible create competition
• Drop names of competitors (especially in a mall or place that has many of the same
items)
• Let them know that you are shopping around
• You can come back several times
• “I was just online yesterday”
Have them print you a coupon
They want to have a relationship with you.
*** If you are selling, create a limited supply. “This is all I have right now.”
*** Donʼt act overly intelligent. People like to help people. They also like to feel
appreciated. “Help me out”
Create a third party authority. “I have to talk to my partner, wife etc.”
If you are the seller: “I have to talk to my manager.”
Power of the printed word – make it work for you
People believe words: “This is our standard NDA Agreement” And write the words
Standard NDA Agreement at the top of the NDA. This works on things like:
• Websites
• Cancelation policy
• Prices
• Liability
• Today only – create a sense of urgency
• Store credit
*** Never, never negotiate with anyone who doesnʼt have decision making power.
*** When possible use the Good Guy/Bad Guy routine. Use a spouse or
business partner as the bad guy on the phone.
*** Protect your position ALWAYS! – Donʼt give the deal away from the beginning.
*** These are all factors you can juggle into your negotiating:
• Price
• Creditors
• Shipping – “can you ship this for free”, “what day of the week are you usually in my
area?”
• Timing – always use this to your advantage
• Exclusivity – the rights to someone
• Repairs – free oil changes, free maintenance
• Returns
• Extended warrantees
• Co-op ads
• Extra points
Create a cooperative environment
*** Operate on your home turf whenever possible or negotiate in a neutral space.
*** If you are at a lunch meeting, always order the food first, create affinity then
Negotiate.

Credits to Harv Eker and his trainers.

Rodrigo Leal Guerra from Brazil

http://mykitchencabinets.com/

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