Changing and Helping Others

What is conformity? Conformity is group influence in action. Social influence is common and it consists of people’s efforts to change other people’s behaviors. Most

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Self Awareness and Esteem

The way people see and define themselves depends on the personal-social identity continuum at a specific time in their lives (Baron, Byrne, & Branscombe, 2005).

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Attraction and Relationships

People form attitudes towards other people. These attitudes are evaluations or interpersonal attractions. Humans are social being and have an innate need to affiliate to

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