Social Media and Business


With over 2 billion monthly active users, social media platforms are popular platforms.

There are several benefits of using social media for business include customer-related performance and customer satisfaction. Social media users use these online platforms to engage with businesses.
Business leaders can increase business awareness via social media. The ability to develop a human connection is one of the key advantages of social media for business.

Successful business people introduce their followers to the individuals who make up their business and showcase how existing customers are benefiting from their companies. They can also discover preferences into customer behaviors using social media. Social media improves decision-making and increase sales.

Social media is a thought leader which helps to build client trust. If business people can introduce their business page to their potential consumers, they can extend their offline sales through social marketing.

Besides, they can build a community on social media one of the parts of social marketing.
Business people can give exclusive offers and coupons to their community on social media. Because it will move their business forward and change their business goals.
Moreover, social media is an inexpensive and effective way to reach targeted clients with different backgrounds.

One of the biggest advantages of using social media is that it is the ability to improve the quality of leads for companies. But business people should ensure that social media platforms are used in unique ways to encourage target customers to follow their companies.

These platforms help business people learn more about their target audience and their interests. Also, social media allows companies to offer most up-to-date information about their business. Undoubtedly, social media is a powerful tool for individuals’ business marketing. Because these sites are good ways of attracting new clients.
People can manage their customer relationship with social media.
However, unplanned activities on social media and negative customer reviews can be harmful to one’s company. Employees should not disclose confidential information on social media about their companies. Successful business people should respond to client complaints quickly and solve their issues.

Author: Farhana Akter, Ph.D. Candidate